Crypto Growth · Acquisition · Partnerships

I grow crypto companies by making the complex simple.

Marketing, acquisition, growth, sales and partnerships, run end to end. My specialty is turning complicated crypto into clear stories that reach the mainstream, across exchanges, DeFi, CeFi, gaming and protocols.

Book a call → See what I do

16+ years in growth · Ex-OKX, Prime XBT, Polkadot, WPT Global, BDSwiss · 1,000+ partners activated

16 years of growth built for

Prime XBT OKX Polkadot WPT Global BDSwiss Scribeo

What I do

What I do for crypto companies

Crypto growth breaks when marketing, product and BD work in silos. I own the full chain so nothing leaks between a first impression and recurring revenue.

📣

Marketing

Positioning, narrative and content that turns a complex product into a story people repeat.

🎯

Acquisition

Paid, organic, KOL and referral channels measured on funded accounts, not impressions.

📈

Growth

Onboarding, activation and retention experiments across the full funnel, tracked on-chain.

🤝

Sales

Cold to close: outbound, pipeline and the conviction frameworks that make strangers say yes.

🔗

Partnerships

Affiliate, ambassador and ecosystem programs 1,000+ partners aligned on real outcomes.

Where I operate

The crypto sectors I work in

The same growth principles, adapted to how each vertical actually makes money. I know the metrics, the channels and the vocabulary that signal you belong.

01 · Exchanges / CEX

Liquidity & acquisition machines

Referral and affiliate rev-share as the highest-ROI channel, KOLs tied to listings, growth measured on FTD, activation and retention.

Rev-share affiliatesFTDListing campaignsRetention

02 · DeFi protocols

TVL that actually stays

Liquidity bootstrapping, points and airdrops as a seed not a moat and the on-chain analytics to tell organic from mercenary capital.

TVLPoints & airdropsLiquidity miningOn-chain attribution

03 · CeFi

Trust, yield & compliance

Fintech-grade growth: transparent reserves, regulated yield, institutional onboarding and the banking & custody partnerships behind them.

Proof-of-reservesRegulated yieldKYC/AMLInstitutional BD

04 · Gaming & live gaming

Player acquisition & LTV

iGaming, casino and poker growth: affiliate networks, provably-fair narrative, tokenized rewards and VIP retention loops. Ex-WPT Global.

CPA / FTDPlayer LTVProvably fairVIP programs

05 · NFT & communities

Community-first, narrative-driven

Build the community before the mint. X → Telegram → Discord → on-chain action, with quests, allowlists and utility that outlive launch day.

Mint & allowlistHolder retentionQuestsAmbassadors

06 · L1 protocols

The ecosystem flywheel

Grow the chain by growing what's built on it: grants, hackathons, dev-rel and the narrative engine that attracts builders and liquidity. Ex-Polkadot.

Ecosystem growthDev-relGrants & hackathonsdApp onboarding

1,000+

Partners activated and paid on performance across 6 regions

$50B

Round-trip monthly trading volume driven by partner-led acquisition

20M+

Views from the localized content & community engine I built at OKX

€100M

Gross revenue led as CMO, on budgets up to $20M / month

How I think

How I work

Most crypto doesn't fail on technology it fails on translation. I turn what a product does into a reason people care, then tie every move back to real, retained, funded users, never vanity metrics like views, signups or incentivized TVL.

Story first

People move for narrative, not features. I turn complex crypto products into a message a stranger can repeat in one sentence.

Full-funnel ownership

Most teams stop at signup. I own activation, first deposit and retention where the revenue actually lives.

Incentives that align

Partner, referral and token incentives designed for users who stay not mercenaries who farm and leave.

Measured on-chain

Every channel tracked to the wallet. CAC, activation, LTV A/B tested and compounded week over week.

Gabriel Mamou-Mani · Paris / Remote

About

About me

I'm a growth leader with one obsession: take something complicated and make it so clear that anyone wants in. In crypto, that skill is rare, and it is everything.

I founded Scribeo, a content and acquisition agency I scaled to 50+ people, 1,000 clients and €5M revenue. Then I ran acquisition at scale as CMO of BDSwiss, rebuilt digital growth at Polkadot, and owned European growth for OKX under MiCA, activating 10k+ first-time traders a month.

Today, as Global Head of Partnerships at Prime XBT, I run a performance engine of 1,000+ partners across six regions: the purest form of growth at scale. Find people who don't know you, make them understand, and align them on results.

Underneath all of it is the same craft: clarify, simplify, and tell the story that makes people act. That is what I bring to crypto companies, whatever their vertical.

On LinkedIn

Follow me on LinkedIn

My specialty, applied in public: I clarify and simplify complex concepts so they reach the mainstream, not just the crypto-native. I talk about adoption far more than technology, because that is what actually moves everyday people on-chain.

What One Crypto User Is Worth, infographic by Gabriel Mamou-Mani

Adoption over technology

Infographics, breakdowns and threads that turn dense crypto ideas into something a first-timer understands in seconds. Simple beats clever, every time, and simple is what grows a market.

Follow me on LinkedIn →

On YouTube

My YouTube channel

Short, no-jargon videos that make complex crypto and Web3 ideas click for a mainstream audience. Same obsession as everything I do: clarify, simplify, and make people actually want in.

Web 2 vs Web 3: what's the difference?

Making Web3 simple

My featured video: Web2 vs Web3 explained in plain language, the way a first-timer actually needs to hear it. Subscribe for more breakdowns on crypto, adoption and Web3.

Subscribe on YouTube →

Published author

8888 Pandas

An Entrepreneur's Keys to Success in NFTs · Eyrolles, 2023

My book on entrepreneurship, Web3 and the mindset behind building something people believe in, published by one of France's leading business publishers. It carries the same idea as everything I do: take a complex world and make it simple enough to act on.

Buy on Amazon →

Track record

Where I've worked

Prime XBT

Global Head of Partnerships · 2026–now

1,000+ partners paid on results, a 20+ person team across 6 regions, €1M+ monthly growth budget, up to $50B monthly volume.

OKX

EEA Head of Growth · 2024–2025

Compliant acquisition across the EEA: 10k+ first-time traders/month, 100+ growth partners/year, a 20M+ view content engine.

WPT Global

Fractional Web3 CMO · 2023

Opened mainstream audiences beyond the crypto-native core for a consumer poker & casino app through rapid growth experiments.

Polkadot / Parity

VP Digital Marketing · 2020–2022

Rebuilt a 50+ person digital org into a performance machine; led the conversion-focused revamp of polkadot.network.

BDSwiss Group

CMO & Acquisition Officer · 2017–2020

Up to €100M gross revenue, $20M monthly budget, a data-driven experimentation culture across 50+ countries.

Scribeo

Founder & CEO · 2010–2017

Built and scaled a content & acquisition agency to 50+ people, 1,000 clients and €5M revenue full P&L ownership.

Let's grow your crypto company.

Exchange, DeFi, CeFi, gaming, protocol or NFT if you need acquisition, growth or partnerships that actually convert, let's talk.

Book a call on Calendly → Telegram @gabrielmama Subscribe on Substack